← Glossary

Content & SEO Upkeep

Ongoing small content edits and SEO maintenance — keeping what's already working, working.

This is maintenance, not a new campaign: minor content updates, monitoring that search rankings and technical SEO health haven't quietly degraded, and small fixes as needed. It's meant to preserve the results already achieved, not replace a full technical SEO campaign — if you need a new push into new keywords or a significant content expansion, that's scoped and quoted separately, the same way the page-count conversation works.